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Competition - the DIP 2018 Brief

Connecting People With Nature



Excluding plants, the retail market for garden products in the UK is valued at over £2 billion annually. The two largest sectors are garden leisure products (furniture, BBQs, hot tubs, swimming pools) and garden care equipment products (tools, mowers, powered equipment) which comprise 45% and 40% respectively.

The market is expected to increase by 7% this year and long term prospects remain strong since the mature consumer increasingly desires products and services to minimise the physical effect of gardening. Additionally, the demand for gardening in either the confined gardens of modern housing developments or the window sills, balconies or indoor spaces of apartments, is introducing a new, younger consumer who demands contemporary products for a compact and defined space.

The Brief

You are challenged to design an innovative product, primarily from plastics, that will enhance the pleasure of gardening or leisure activity within the garden or simply help to soothe mind and body after a long and stressful day.

Your design should be:

Our judges will be seeking a clear understanding of the target market for your product and how you intend to commercialise it.

Resources relevant to the theme as follows

Archiproducts –a wide range of ideas for modern outdoor furniture from vertical gardens and furniture. http://www.archiproducts.com/en/products/outdoor

Nola Industrier - award winning Swedish company producing designs for outdoor spaces such as the Land Ho! plastics planter/seat by El Ultimo Grito. https://nola.se/en/   

Pinterest – an app for innovative lifestyle products such as planters and screening: https://www.pinterest.co.uk/explore/contemporary-planters/  

Serralunga - an Italian company specialising in innovative plastic urban products, outdoor furniture and accessories such as illuminated planters. Its founder, Marco Serralunga, describes his philosophy as “Spaces in which my objects give a sense of peace and beauty in a natural environment. a fluid boundary between indoors and outdoors where the outside becomes intimate and the inside bright and sunny, mixing things up to create the unexpected.” www.serralunga.com


General Resources including plastics information, plastics processing, designing with plastics and IP