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Competition - the DIP 2021 Brief – Advance Look

Design For A Natural World

In a world where product sustainability is paramount, the need for durable, high quality products is becoming increasingly important. Yet as a global community we continue to design, manufacture and sell products specifically destined for limited life.

Many consumers are increasingly frustrated by the poor design, quality and throwaway nature of many day-to-day products and are worried about what happens to them when they reach their end of life.

The Design Innovation in Plastics Award challenges you to design a product commonly used outdoors in our natural environment. It should be a practical and innovative product made primarily from plastics, with emphasis on form and function. Your focus should be on delivering a high quality solution that represents value for money rather than low cost. It could be as simple as redesigning a domestic garden bird feeder, or something which improves the natural habitat for our wildlife – but you may have other ideas!

Your design will showcase the environmental positives and longevity of existing polymer materials, potentially exploring the possibility of using recycled plastics, and our judges will want to see how you plan to market the benefits of your design and its green credentials.

Please also check out the Judging Criteria and IP guide for more reference information. Good luck