Excluding plants, the retail market for garden products in the UK is valued at over £2 billion annually. The two largest sectors are garden leisure products (furniture, BBQs, hot tubs, swimming pools) and garden care equipment products (tools, mowers, powered equipment) which comprise 45% and 40% respectively.
The market is expected to increase by 7% this year and long term prospects remain strong since the mature consumer increasingly desires products and services to minimise the physical effect of gardening. Additionally, the demand for gardening in either the confined gardens of modern housing developments or the window sills, balconies or indoor spaces of apartments, is introducing a new, younger consumer who demands contemporary products for a compact and defined space.
You are challenged to design an innovative product, primarily from plastics, that will enhance the pleasure of gardening or leisure activity within the garden or simply help to soothe mind and body after a long and stressful day.
Your design should be:
Our judges will be seeking a clear understanding of the target market for your product and how you intend to commercialise it.
Relevant resources will be added in September when the full brief goes on-line.